brand as story

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Quietroom

brand power

A definition of BRANDING I stumbled across, and love.

You’re at a party and you see a hot girl. You approach her and say “I’m good in bed”. That’s Direct Marketing.

You’re at a party with a group of mates and you see a hot girl. One of your mates approaches her and says “That guy over there is really good in bed”. That’s Advertising.

You’re at a party and you see a hot girl. You ask for her phone number. The following day you call her and tell her “I’m good in bed”. That’s Telemarketing .

You’re at a party and you see a hot girl. You recognize her, you approach her and refresh her memory by telling her “Do you remember how good I am in bed?” That’s Customer Relationship Management.

You’re at a party and you see a hot girl. You get up, fix your tie, pour her a drink, open the door for her, pick up her bag when it falls and tell her “I’m good in bed”. That’s PR.

You’re at a party and you see a hot girl. She approaches you and says “I hear you’re great in bed”. That’s BRANDING.

brand as future

The death of trust contrasts starkly with the good old days; the days of “I trust my banker, my doctor, my priest, and my local corner store- keeper to do the right thing by me”.

Trust is the new currency in our shaky economy. The way forward is called “branding”, and it’s about building a future that is dripping in respect, honesty, and “yes, we do give a damn” empathy.