[click on pics to enlarge] Quietroom

I love the concept of Primal Branding. Primal Branding is a construct that lets you design a belief system using the seven pieces of primal code: creation story, creed, icons, …

Richard does not successfully defend his Battle Of BIG Thinking title with this talk in March 2011. Oh well … [click to pic below to view the video ]

Things real people don’t say about brands, although sometimes brand builders behave as if they did.

“Last January, a year ago January, the Chinese started a global information campaign. They invested $6.6 billion because they believed that it’s not whose army wins, it’s whose story wins. …

Like many, I loved the experience that is Avatar. So much so that I’ve seen it twice. It has occurred to me that the movie has a lesson on how …

DO SOMETHING REMARKABLE More and more I’m becoming convinced this is the only way brands should look at social media from a marketing perspective. Quit trying to “join the conversation.” …

Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes. The ones who see things differently. They’re not fond of rules, and …

Get this. My wife buys free range eggs. Yep, she actually pays 30% more for an egg that looks and tastes the same as the one next to it. Why? …

WE BUILD MOTORCYCLES FOR THOSE WHO BREATHE FREEDOM. – Harley Davidson website