Wake Up Tiger is a humanistic brand with a simple purpose: to unleash the full potential of every person.
My book has a simple and compelling message: YOU are a brand. YOU are in charge of your brand. There is no single road to success. And there is no one right way to create the brand called YOU. Except this: Look into your heart first.
In a world where many people are dissatisfied with important things in their lives — especially in these times of change, unpredictability and economic downturn — Wake Up Tiger’s message is both relevant and timely.
It helps people to find a deeper anchor point in their lives; that sense of meaning and purpose that is often lost or missing. Not that Wake Up Tiger is a book of ‘answers’. Wake Up Tiger is rather a personal journey of discovery and revelation [insights, really]. If there is ‘an answer’ to be found, it is yours to find. Wake Up Tiger will help you get there by challenging the way you see your world, your life, your work, and your self. Once done, it suggests a framework for waking up YOUR tiger, one step at a time.
Many readers who have turned to a ‘self help’ book find themselves struggling to get their head around the ideas and jargon. Not so with Wake Up Tiger. My book uses language that is real, everyday, and conversational in style. Readers ‘get it’ right away.
Matt Elliott, the coach of the Penrith Panthers, puts it like this:
As a person who probably reads too many personal development books, I normally have to go through a process of dumbing down content and bloking up the sentiment.
In “Wake Up Tiger” Richard Sauerman jumps down off the soap box, sticks his arm over your shoulder, and walks on the same platform. You’d swear blind that this guy has actually experienced what a lot of us 35+ Aussies have and is asking himself the same questions we all are; “What’s this really all about?
Because we are actually experiencing what he’s on about it’s not difficult to understand and apply the ideas he presents. It’s nice to be reminded that personal growth isn’t like your Year 12 Chemistry exam. “Its simple and its going to happen anyway so you may as well get in charge of it”, I guess is the primary sentiment of the book.
What’s even better for a “numb nut” like me the book was not only easy to read and understand, Richard’s unique presentation style makes it extremely entertaining and fun. On my first read I knocked it over in an evening and I’ve gone back to various sections of the content for both personal and professional reference.
As pointed out in the book all the emotional factors that we all prioritise in performance and life like passion, desire, focus and spirit are rarely broached in our conversations and certainly not taught with any depth in our schools. Well let me say the Richard Sauerman does a bloody good job of raising it in “Wake Up Tiger” and we could do a lot worse in having all kids study its content.
Well done Mate
Matt Elliott
Head Coach
Penrith Panthers Rugby League Club
Sample pages from Wake Up Tiger
Click on the link below to order your copy 
